Customer Centricity: Focus on the Right Customers for Strategic Advantage par Peter Fader

Customer Centricity: Focus on the Right Customers for Strategic Advantage par Peter Fader

Titre de livre: Customer Centricity: Focus on the Right Customers for Strategic Advantage

Auteur: Peter Fader

Broché: 128 pages

Date de sortie: May 15, 2012

ISBN: 9781613630167

Éditeur: Wharton Digital Press

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Peter Fader avec Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the...